For sponsors and brands
Sponsorship you can hold accountable.
Ci converts sponsorship from a reach product into an accountable outcome product. Instead of buying impressions and estimated reach, a sponsor funds a campaign and sees verified attendance, qualifying dwell, and repeat behavior. It is a live-event counterpart to performance marketing, built on the same verified participation Ci provides to artists, promoters, and venues.
The funded-outcome chain
Every sponsor dollar follows one traceable path, from eligible exposure to aggregate results.
01
Eligible campaign exposure
A sponsor funds a defined campaign. Only exposure that meets the campaign rules is eligible to generate an attributable action, so the funder knows what it is paying to influence.
02
Attributable invitations
Eligible exposure produces invitations that carry their referral and campaign context, so the path from sponsor to fan is preserved rather than inferred after the fact.
03
Verified attendance
Ci confirms that the invited fan actually arrived, using progressive confidence from QR check-ins, door scans, ticket matches, and other independent evidence.
04
Qualifying dwell
Where the evidence supports it, Ci confirms the attendee stayed long enough to count as a real outcome rather than a momentary scan at the door.
05
Repeat behavior
Ci records whether attendees came back, so a sponsor can see durable audience relationships and not only one-night reach.
06
Reward issuance
When a funded outcome qualifies, Ci issues the reward against the committed campaign budget, with each issuance tied to a verified action.
07
Aggregate results
Ci reports the campaign in aggregate: verified arrivals, qualifying dwell, repeat behavior, and cost per verified outcome, so the spend is judged on attendance.
How outcome-program funding works
Reward-capacity funding is straightforward at a business level. A funder commits a budget, and Ci administers the program while keeping the money clearly accounted for.
A committed campaign budget
A funder prepays or commits a campaign budget before the program runs. That budget defines the ceiling for rewards the campaign can issue against qualifying outcomes.
Three separated cost lines
Ci keeps clear separation among platform and administration fees, the reward budget itself, and payment-processing costs. A sponsor can see what went to outcomes versus what went to running the program.
Rewards paid on qualifying outcomes
Rewards draw from the committed budget only when a verified, qualifying outcome occurs. Exposure that never converts into a real action does not consume the reward budget.
Reporting a sponsor can act on
The result is a live-event counterpart to performance marketing: a campaign measured by verified attendance and qualifying behavior rather than impressions or estimated reach.
Privacy posture
Accountable attribution, not access to fans.
A sponsor buys proof that funded actions produced real attendance. A sponsor does not buy the ability to follow individual fans. That separation is deliberate, and it is what lets Ci acquire high-quality participation signals in the first place.
Attribution, not surveillance
The product is privacy-conscious attribution and aggregate reporting. It is not access to individual fan movement, and it is not a feed of where any one person went.
Aggregate reporting with thresholds
Sponsor reporting is delivered in aggregate, with suppression thresholds that prevent small cohorts from being singled out.
Consent-based signals
Ci acquires the participation signals it reports on through scoped, purpose-bound consent. Raw evidence stays separated from the business reporting a sponsor receives.
Why the campaign number is auditable
Sponsorship reporting usually asks a brand to trust a summary. These are the properties that let this one be checked instead.
A funded outcome is an arrival, not an impression
The reward is paid against a verified attendance and, where the campaign requires it, qualifying dwell. A click, a view, and an RSVP do not trigger a payment, which is what separates this from a reach buy.
Every qualifying outcome retains its evidence
Each outcome is stored with the source that confirmed it, the timestamp, and the confidence it reached. A campaign result can be audited back to the events that produced it rather than accepted as a summary.
The three cost lines stay separated
Campaign budget, rewards paid on qualifying outcomes, and platform cost are reported as distinct lines. That is what makes cost per verified arrival a number you can actually check.
Verified and estimated are never blended
Where Ci reports an estimated total alongside a verified count, the two are labeled and kept apart. A campaign report that inflates itself is worth nothing to the brand reading it.
The evidence ladder behind a verified arrival is written out on verified attendance.
Common questions
How do sponsors measure the return on a live-event sponsorship?
Most live sponsorship is still priced on estimated reach and impressions. Ci reports the funded-outcome chain instead: eligible exposure, attributable invitations, verified attendance, qualifying dwell, and repeat behavior, so spend is compared against confirmed arrivals rather than projected audience.
What is cost per verified arrival?
It is campaign cost divided by the number of confirmed arrivals the campaign produced. Unlike cost per impression or cost per click, the denominator counts people evidenced at the venue, which makes it comparable across events of different sizes.
Do sponsors get access to fan data?
No. Sponsors receive attribution and aggregate results subject to minimum reporting thresholds, and the signals collected at all are governed by consent. The reporting shows what a campaign produced without identifying the individuals who produced it.
When are rewards paid out on a sponsored campaign?
Rewards are issued against qualifying outcomes rather than against exposure, so funding converts once the evidence exists. Campaign cost is reported as separated lines rather than a single blended figure, so a funder can see what each part paid for.
Fund a measurable campaign
Sponsored campaigns are scoped with the Ci team rather than self-serve, because the qualifying outcome and the reward have to be agreed before anything is funded.
- Step 1
Send the Ci team your market, the artists or venues in scope, and the campaign window.
- Step 2
Ci scopes the qualifying outcome, the reward, and the three cost lines before any budget is committed.
- Step 3
The campaign runs on attributable invitations, and you receive aggregate results against cost per verified arrival.
Related
The Ci platform
How verification, promotion, insights, and partners connect on one participation graph.
ExploreFor venues
Verified attendance and the automatic morning-after report across the booking cycle.
ExploreVerified attendance
How Ci establishes progressive confidence that a real live-event outcome occurred.
Explore