For sponsors and brands
Sponsorship you can hold accountable.
Ci converts sponsorship from a reach product into an accountable outcome product. Instead of buying impressions and estimated reach, a sponsor funds a campaign and sees verified attendance, qualifying dwell, and repeat behavior. It is a live-event counterpart to performance marketing, built on the same verified participation Ci provides to artists, promoters, and venues.
The funded-outcome chain
Every sponsor dollar follows one traceable path, from eligible exposure to aggregate results.
01
Eligible campaign exposure
A sponsor funds a defined campaign. Only exposure that meets the campaign rules is eligible to generate an attributable action, so the funder knows what it is paying to influence.
02
Attributable invitations
Eligible exposure produces invitations that carry their referral and campaign context, so the path from sponsor to fan is preserved rather than inferred after the fact.
03
Verified attendance
Ci confirms that the invited fan actually arrived, using progressive confidence from QR check-ins, door scans, ticket matches, and other independent evidence.
04
Qualifying dwell
Where the evidence supports it, Ci confirms the attendee stayed long enough to count as a real outcome rather than a momentary scan at the door.
05
Repeat behavior
Ci records whether attendees came back, so a sponsor can see durable audience relationships and not only one-night reach.
06
Reward issuance
When a funded outcome qualifies, Ci issues the reward against the committed campaign budget, with each issuance tied to a verified action.
07
Aggregate results
Ci reports the campaign in aggregate: verified arrivals, qualifying dwell, repeat behavior, and cost per verified outcome, so the spend is judged on attendance.
How outcome-program funding works
Reward-capacity funding is straightforward at a business level. A funder commits a budget, and Ci administers the program while keeping the money clearly accounted for.
A committed campaign budget
A funder prepays or commits a campaign budget before the program runs. That budget defines the ceiling for rewards the campaign can issue against qualifying outcomes.
Three separated cost lines
Ci keeps clear separation among platform and administration fees, the reward budget itself, and payment-processing costs. A sponsor can see what went to outcomes versus what went to running the program.
Rewards paid on qualifying outcomes
Rewards draw from the committed budget only when a verified, qualifying outcome occurs. Exposure that never converts into a real action does not consume the reward budget.
Reporting a sponsor can act on
The result is a live-event counterpart to performance marketing: a campaign measured by verified attendance and qualifying behavior rather than impressions or estimated reach.
Privacy posture
Accountable attribution, not access to fans.
A sponsor buys proof that funded actions produced real attendance. A sponsor does not buy the ability to follow individual fans. That separation is deliberate, and it is what lets Ci acquire high-quality participation signals in the first place.
Attribution, not surveillance
The product is privacy-conscious attribution and aggregate reporting. It is not access to individual fan movement, and it is not a feed of where any one person went.
Aggregate reporting with thresholds
Sponsor reporting is delivered in aggregate, with suppression thresholds that prevent small cohorts from being singled out.
Consent-based signals
Ci acquires the participation signals it reports on through scoped, purpose-bound consent. Raw evidence stays separated from the business reporting a sponsor receives.
Fund a measurable campaign
Open the portal to explore campaign setup, or talk with the Ci team about attribution and aggregate reporting for your brand.
Related
The Ci platform
How verification, promotion, insights, and partners connect on one participation graph.
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Verified attendance and the automatic morning-after report across the booking cycle.
ExploreVerified attendance
How Ci establishes progressive confidence that a real live-event outcome occurred.
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