For venues
Know who actually came, and why.
Ci tells a venue who actually came, why they came, how long they stayed, what they spent, how they traveled, and which artists can reliably bring them back. Most venue systems record transactions, tickets, or scans. Ci connects those records to artist influence, promoter influence, referral source, attendance, dwell, repeat visitation, and rebooking potential.
The event lifecycle
Ci works across the full booking cycle, not just the night of the show.
Before the event
- Evaluate artists and promoters against prior verified draw, not follower counts or promotional claims.
- Read audience geography, loyalty, and referral performance before you commit a date.
- Weigh demand signals so the booking decision starts from evidence instead of instinct.
During the event
- Check fans in through QR credentials and authorized door scans as they arrive.
- Watch attendance confidence build in real time as independent evidence lines up.
- See live arrival information and visibility into how much of the room is verified.
After the event
- Verified attendance, clearly separated from any estimated total.
- Repeat rate, new versus returning audience, and which promoter and artist drove the turnout.
- Dwell, spend, mobility, reward performance, and the recommended actions for the next event.
Between events
- Compare artists and promoters across events on the same verified basis.
- Identify audience cohorts and reactivate verified attendees within consent boundaries.
- Assess rebooking and improve programming from a record that compounds every show.
The morning-after report
A concise report in your inbox after every show.
Instead of asking an operator to explore a complex analytics portal after every event, Ci delivers one automatic report. It shows what happened, why it happened, what remains uncertain, and what to do next. The report arrives on its own, so reading it becomes part of every booking cycle rather than a task someone has to remember.
What happened
Verified attendance, arrival timing, repeat rate, and the promoter and artist contribution behind the room.
Why it happened
Which referral paths, promoters, and campaigns converted, so the outcome traces back to real causes.
What remains uncertain
Where evidence was thin or unavailable, labeled plainly rather than filled in with modeled figures presented as fact.
What to do next
Recommended actions for rebooking, promotion, and programming, each tied to the supporting evidence.
Recurring reports create habit. A trusted report that becomes part of every booking cycle becomes infrastructure.
What Ci Insights reports
Every output keeps observed facts, verified facts, and modeled estimates clearly separated, so a venue always knows how certain each number is.
Verified attendance
Confirmed arrivals backed by QR check-ins, door scans, ticket matches, dwell, or a combination of independent evidence, each carrying its source and confidence.
Estimated total, clearly labeled
When a modeled figure is useful, Ci presents it as an estimate and keeps it visually distinct from verified counts so the two are never confused.
New versus returning
How much of the room was seeing the venue for the first time and how much came back, so you can read audience development rather than one-night spikes.
Arrival curves
When people actually arrived across the night, which informs doors, staffing, opener slotting, and bar readiness.
Dwell
How long verified attendees stayed, reported where the evidence supports it and marked as unavailable where it does not.
Promoter and artist contribution
Which promoter converted invitations into verified arrivals and which artist produced the draw, measured against context rather than raw volume.
Attributable spend
Spend Ci can connect to verified attendance, kept separate from totals that cannot be attributed.
Campaign cost per verified arrival
What a funded campaign paid for each verified arrival it produced, so promotion is judged on attendance rather than impressions.
Recommendations
Concrete suggestions for the next event, tied to the supporting facts and the known gaps in the data.
Bring Ci to your venue
Open the portal to set up your first event, or talk with the Ci team about verified attendance and venue reporting.
Related
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