Glossary
Ci glossary
The terms Ci uses when reporting live events, each defined on its own. Every entry has a direct link, so a single definition can be referenced without the rest of the page.
Measurement terms
- Verified attendance
- A confirmed record that a person arrived at a specific event, tied to the promotion and referral that brought them. Distinct from a ticket sale, an RSVP, or a door count, none of which establish who arrived or what caused them to.
- Attributable invitation
- An invitation, link, campaign code, or QR path that carries the identity of whoever distributed it, so any resulting arrival traces back to the person or campaign that produced it.
- Qualifying dwell
- Time spent on site sufficient to support an attendance record, used as corroborating evidence alongside other signals rather than as proof on its own.
- Progressive confidence
- The principle that attendance records are not all equally certain. Assurance rises as more independent evidence agrees, and each record keeps the level it earned rather than being rounded up.
- Evidence source
- Any input that supports an attendance record: an event QR check-in, an authorized door scan, ticketing confirmation, guest-list or credential evidence, venue proximity and geofencing, optional dwell and travel confirmation, or venue attestation.
- Cost per verified arrival
- Campaign cost divided by the number of confirmed arrivals the campaign produced. Unlike cost per impression or cost per click, the denominator counts people evidenced at the venue.
- Fraud-adjusted performance
- Promoter or campaign numbers reported after duplicate scans, fake accounts, and referral gaming are removed, so genuine work is not diluted by abuse.
- Participation graph
- The connected record linking who promoted an event, who responded, who arrived, how the attendance was verified, and whether they returned. All Ci reporting is derived from it.
Confidence labels
Every figure in a Ci report carries one of these labels, so an estimate is never presented as a counted fact.
- Observed
- A fact directly recorded by Ci, such as a scan or check-in.
- Verified
- An outcome confirmed by independent evidence, such as a staff scan plus a ticket match.
- Inferred
- A value reasoned from surrounding signals, clearly separated from what was observed.
- Modeled
- An estimate produced by a model and never presented as a counted fact.